General Liability
Personal & Advertising Injury
Advertising injury covers claims arising from your business communications — not physical harm, but reputational or intellectual harm. Libel, slander, copyright infringement in marketing materials, and wrongful eviction are all covered under this component of your general liability policy. These claims can arise even when no harm was intended.
General Liability
What You Need to Know About Personal & Advertising Injury
Libel & Slander
Covers written and spoken statements made in the course of your business — about competitors, former employees, or customers — that lead to defamation claims. Claims often arise from online reviews, social media posts, and marketing content.
Copyright Infringement
Covers inadvertent use of copyrighted images, text, or music in your advertising, website, or promotional materials. Businesses that create their own content face this exposure regularly, and the claims are expensive to defend.
Defense Even Without Merit
Advertising injury claims are costly to defend even when they have no basis. Your policy covers attorney fees and court costs from the first dollar of a covered claim — protecting your cash flow while the matter is resolved.